Perspectives

This entry is a part of  “What is sales? – A blog book“. Read more about it here.

Introduction

The role of Sales in a marketing organisation is of vital functions determining the key area of profitability.  Though all other functional area like manufacturing, administration, accounts, etc. help reduce input costs or expenses and improve productivity, Sales & Marketing generate the real profit and are responsible for viability of any project or venture.  Hence, Sales & Marketing deserve special focus not only towards understanding the modern and scientific methods of selling techniques but also in training Salesmen through innovative and self-improvement techniques directed towards achieving creativity and professionalism in selling.

Towards the last years of his life, my father spent a lot of time writing a book on Sales. He was a salesman at heart and at life. He is no more and he never finished the book. Foutunately, I found a soft copy of the transcript he was writing from his computer. I feel I am obligated to let the world know about his thoughts and I decided to present it as a “blog book”.

I will try not to make edits to his literature unless I find something glaringly incomplete. I know nothing about Sales anyway. You can find all the chapters of this book in this blog categorized in sales.

I know he will be very happy to know that this blog book helped someone in any small way possible. If it helped you, do let us know.

Presenting to you What is Sales? – A blog book