Perspectives

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Originally uploaded by shivku.

On March 2nd, thirteen years ago, little did Filo and Yang know that they are going to create the most visited site on the planet.

They did and here we are. Happy Birthday Yahoo!. I love you.

Yahoo! India Next, which is an Indian clone of Yahoo! Next was launched a little while ago. Yahoo! India Next will talk about innovations and cutting edge technology that gets built in Yahoo! Bangalore for India.

I was asked to write about “Landmark based driving directions” that we launched in a India sometime ago. And I did. You can read about it here.

I also made this little banner for the blogpost.

I made an ad-hoc small “Yahoo! India Maps, Try it!” kinda badge which you can see on the right pane.

What do you guys think?

One of my friends who runs Hummaa, is looking for Software engineers and Senior Software Engineers who are cool in Linux, Apache, MySQl and PHP. If you are one of them or you know one of them who is looking for some cool stuff to do, let me know.

Inspired by Pradeep B V’s comment on my earlier post, I went on to check if Nokia has any (updated) Maps for my Nokia Phone (N73). My phone does not have GPS like the Nokia Navigator, but nevertheless, Maps on mobile (with GPRS for Search) can still come in very handy. Also, my phone came pre packaged with a dumb local application (with maps), but it only used to show the outline of India. Now, I have seen that many times in my sixth class Geography and that level of map is not useful for any god damn thing, let alone Local Search.

So, I started from here , downloaded and installed the “Nokia Maps” application over to my phone and then downloaded and installed a windows only (Infact, you won’t even find the download link on firefox on windows. Visit the link on IE) application over to my PC. And then, after a few glitches, I downloaded the India data pack.

The map data is from Navteq. And we all already know Navteq does not have the best data set for India. For instance, the data pack for China was about 190 MB whereas the India one was 21MB. (India is about a third in size compared to China).

I was checking in and around Bangalore and they have all the major roads named and searchable. But more importantly, because you can download the data pack into your mobile, you don’t need a network connection to search or view the Map. That is cool, because GPRS (or EDGE, 2.5 G) is real slow for Maps. Also, there is no connectivity in places where you generally tend to get lost.

Now, the technology is also different when you compare this with Google Maps Mobile or Yahoo! Go. Nokia Maps is a vector map application. What that means is, the maps are rendered by an engine that understands shapes rather than showing images that have maps pre-rendered (aka raster maps ).

So, the application is smaller, renders what needs to be rendered and ignores layers and shapes when it needs to, It is probably a bit slower because of all the bits it needs to flip/flop before rendering the shape. I may be wrong here, that is just my guess.

I don’t have GPS on my phone. Earlier, I tried to buy a bluetooth GPS receiver that I can hook up with my phone. But the pieces that I tried never worked with my phone and I gave up. So, I couldn’t check if GPS worked well with the application and if the map is, infact, accurate.

Anyway, If you have a Nokia big smart phone, go download the maps. It will come in handy.

Telematics Research Group released a press release a little while ago and they say that the future of Portable Navigational devices look promising. Also, Mobile phone based GPS will become popular than traditional PNDs from makers such as TomTom or Garmin. So, if you are going to buy an in-car navigation system, you may want to hold on. Maps may just be available on your mobile phone.

More here

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We’ve joined forces with Twitter and Twittervision to give you instant updates on Super Tuesday. Throughout the day, you can watch Twitter texts from across the country. And send in your own updates!
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Twittervision has always been fun to watch. And to make your ordinary super tuesday fun (after you’ve voted, that is) , visit Google Maps + Twitter. I think this is basically twittervision with filters on words like “obama” and “poll” and “vote”.

Someone was asking me for the top ten tech books that I would recommend for someone in my domain of work. Which is Internet & Computer technology. This is the list I came up with:

1) heads first design patterns By Eric Freeman; Elisabeth Freeman; Kathy Sierra; Bert Bates ( 500 rs)
2) Head First HTML with CSS & XHTML By Elisabeth Freeman; Eric Freeman (500 rs)
3) c++ programming language by Stroustrup (600 Rs)
4) JavaScript: The Definitive Guide, 5th Edition By David Flanagan 750 rs
5) Learning Python, 3rd Edition By Mark Lutz (Not sure)
6) Introduction to Algorithms – Cormen/Leiserson/Rivest/Stein – 305 rs
7) Beautiful Code: Leading Programmers Explain How They Think (Theory in Practice (O’Reilly)) [ILLUSTRATED] (Paperback) by Andy Oram (Author), Greg Wilson (Author) – 38$
Transcending CSS: The Fine Art of Web Design by Andy Clarke, Molly E. Holzschlag (32$)
9)Hacking: The Art of Exploitation, 2nd Edition (Paperback)
by Jon Erickson (Author) – 33$
10)The Design of Everyday Things by Donald A. Norman (800 rs)

What am I missing? What should I not include in this list ?

Be it Wikimapia or keyhole or any one of those innumerable sites that have geographic information, the community has painstakingly marked those bus stops and milk booths and restaurants and even houses. Probably for personal satisfaction. Or maybe to help those lost and stranded. With a billion helpful minds behind, India suddenly seems too small. And now it is payback time.

Starting today, Yahoo! India Maps will cut across the web so that the best of location intelligence is available to you behind one text box at http://in.maps.yahoo.com. Try “Mumbai cst” or “metro, Delhi” or “garuda mall, Bangalore” and you will know what we are talking about. Looking for ATMs near Forum mall? Try “ATMs near forum mall, Bangalore”. Or maybe you are on that Motorbike drive across Chennai, “Shell petrol pumps in Chennai” will come in handy. These are locations that we have captured from various locations around the internet, wherever they exist.

And it does not stop with just that. Combine the mighty power of users with our unique Indian driving directions and suddenly, it seems like you may never be required to pull over and ask the pan-wallah for directions ever again. Yes, we know that many roads don’t have names and when they do, they probably don’t have sign boards indicating them. So, We thought landmarks and turns in your route instruction will help make it easier for you. Now, we have also added information about localities, towns, villages and cities along your route so that you know what you are leaving behind and what you are entering when you are on your journey.

Print it out or Send yourself an SMS and get going, because, getting lost is not so easy now.

- Says Yahoo! India Maps.

This is a long pending post.

Search? Making money out of Search? yeah ok. We have a 200 billion dollar company doing that right. Social networking? Facebook is trying out a few things and they are likely to crack it sooner than anybody else.

Now making money out of Maps? Now that is a complicated problem. In my opinion, nobody has quite solved this. Yahoo and Mapquest stick to what are best at. Banner advertising. But with the advent of Mashable maps (Ajaxified maps), you just have one page to do all you want. Real estate is prime and crunching a banner ad there ends up being ugly. I have always disliked the ad at the bottom left corner of Yahoo Maps.

Now, Google has tried a few things too. They have tried to sneak in their adwords in. But then again, 75% of the page is maps and there is only so much you can do with the right pane which is already so full of local results and driving directions instruction set and what not. Plus, it hardly and rarely makes use of the biggest context available. “Geography”. In other words, “location”.

Yahoo then tried the branding with the “See these business locations on the map” bottom bar. Now it is quite static with no intelligence. And like I argued earlier, and only slightly makes use of the fact there is a location context. Plus, It suits only those business that have a wide (nation wide) presence. In other words, businesses that are chains. It simply refuses to cater to the needs of the long tail.

Also, Maps is a very unique service. Most online services and properties tries to keep the person online. It works by the charm of referrals. But maps works the other way around. The user actually wants to get offline. He wants to get off the internet and get going somewhere. Most Ad models and networks are not best suited for this. They all work in a “Click here to go to the site” way when I want to get off my chair.

A real long time ago ( a year or two ago) Google was trying to sneak in a few sponsored listings as markers on the map. In a given map view, you will find (different looking) markers strewn all over the place. Once clicked, it will tell you about a restaurant or a book store with the phone number etc. Somehow, that has disappeared. Mostly because they didnt find enough interest in the advertising community.

Most recently, I came across Lat49 which is trying to do the same thing. They have tied up with a bunch of map services and hacks (on top of Gmaps and Yahoo maps etc). As an advertiser, you gotta go and buy rights for an area (location context) and place your ad. Everytime anyone see that particular area on any of those Mapping partners, your ad will be displayed.

I think this is the way it needs to proceed. Because fundamentally, the context is location. Not keywords, not your IP, Not the referral page. It is like you are driving to that coffee shop you love the most, but the book store exists on the way. Whether you like it or not. From such a perspective, these ads stop looking like ads anymore. Right?

Now the real challenge is to generate interest in those physical businesses. They need to educated that it is possible to promote their physical store just as well and easy as their online store. It is even possible to advertise on the internet even if you are not online. And that Advertising on Maps is the way to go about it.

What do you think?

It is crazy how many unsolicited “New year Wishes” mail I have in my inbox. Give up your generosities and philanthropy and get some work done guys. I am talking to cleartrip and IRCTC and bigadda and minglebox and indiaproperty and even some Mutual fund guys like Birla sun life and reliance.

My inbox and time is a little more precious than you think.